by Jennifer Silverberg, Landmark Consulting
I looked up FOOD at dictionary.com and found the following definitions:
food –noun
1. any nourishing substance that is eaten, drunk, or otherwise taken into the body to sustain life, provide energy, promote growth, etc.
2. more or less solid nourishment, as distinguished from liquids.
3. a particular kind of solid nourishment: a breakfast food; dog food.
4. whatever supplies nourishment to organisms: plant food.
5. anything serving for consumption or use: food for thought.
The interesting thing to us has always been how many manufacturers defined “food” using only the final definition, as opposed to the first.
But this week has brought us two very encouraging headlines:
Nestle laid out plans on Tuesday to become the world’s largest provider of “extreme nutrition”
and the more cryptic but maybe even more exciting:
Danone Cuts Out the Cookies
It looks like both of these giants are set to focus their portfolios on selling more of Food (1) and less of food (5), which is a clear result of what they (and we) are hearing from consumers.
Giving customers more of what they want: that’s what business/product development/marketing is really all about, isn’t it? Bring it on!