http://www.thewellnessadvisory.com Helping you translate wellness trends into profitability. Wed, 04 Feb 2009 03:48:37 +0000 http://backend.userland.com/rss092 en Pre-Review Kudos to Hank Cardello! So, this is a first for me:  giving a positive review without ever having the product in my hands!  But I know Hank, and if he's even half as good with his writing as he is as a marketer, this will be a winner. I can also ... http://www.thewellnessadvisory.com/?p=37 Every so often, I come across branding done right, right, RIGHT ... and it looks like Twist (www.drinktwist.com) may be one of those.  It's a great concept (water with a bit of juice, no artificial anything),  perfect name, perfect logo, dead-on slightly "twisted" package text:  "Pomegranate is the cheerful, tart playmate ... http://www.thewellnessadvisory.com/?p=35 First, I PROMISE I'm not kidding.  I learned about this yesterday, but there was no way I was posting it on April Fool's Day - you would insist it had to be a joke. Low-caffeine "all-natural" Red Bull.  I swear.  Read it here:  http://www.bevnet.com/news/2008/03-27-2008-Red_Bull_Cola.asp.  It makes as much sense, I suppose, as ... http://www.thewellnessadvisory.com/?p=34 It's a good thing (my) hometown Coca-Cola has diversified into healthier beverages with acquisitions like Glaceau (VitaminWater) and Odwalla.   Beverage Digest (an industry publication and data service that tracks soft-drink sales in supermarkets and other retail outlets, vending machines and restaurants) is reporting that U.S. soft-drink volume fell 2.3% last year.   This ... http://www.thewellnessadvisory.com/?p=33 I got this in an email today, referencing a study from NPD Group:  STUDY:  Convenience Trumps Health in Eating Habits GMA/FPA SmartBrief | 10/29/2007 More Americans are eating takeout for lunch and dinner and using less fresh foods in the meals they prepare at home, according to a report by NPD ... http://www.thewellnessadvisory.com/?p=30 by Jennifer Silverberg, Landmark Consulting  I looked up FOOD at dictionary.com and found the following definitions:    food  –noun 1. any nourishing substance that is eaten, drunk, or otherwise taken into the body to sustain life, provide energy, promote growth, etc. 2. more or less solid nourishment, as distinguished from liquids. 3. a particular kind of solid nourishment: a breakfast ... http://www.thewellnessadvisory.com/?p=31 by Jennifer Silverberg, jennifer@landmarkconsulting.com First off, it's SO much easier to write a post when you're ranting, but when it comes to JellyBath, I have nothing to rant about!  From a user standpoint, I'll give it an unqualified rave.  However, from a marketing standpoint, I wonder - just a little - whether their ... http://www.thewellnessadvisory.com/?p=32  by Jennifer Silverberg, Landmark Consulting, www.landmarkconsulting.com Among school supplies, I would argue that glue has the edge over crayons on consumption characteristics.  But, scary elementary school memories aside ... Apparently one of the newest introductions in fruit juice for kids is ... CRAYONS.  Crayon's Crayola-like packaging contains such scary-sounding juices as Redder than ... http://www.thewellnessadvisory.com/?p=28 by Jennifer Silverberg, Landmark Consulting, www.landmarkconsulting.com  Well, it's getting close to opening day for Tesco's US debut, one of the most closely watched grocery introductions in years ... perhaps the most closely watched since WalMart's entry into the category.  They've committed $2B in investment over the next few years, so at ... http://www.thewellnessadvisory.com/?p=27 by Jennifer Silverberg, Landmark Consulting, www.landmarkconsulting.com  I received a question in my email today that I think is post-worthy: "I work for a snack food manufacturer, mostly salty snacks, and for us at least it has gotten to the point that we just can't afford to ignore the wellness trend any longer.  As ... http://www.thewellnessadvisory.com/?p=22