Pre-Review Kudos to Hank Cardello!
So, this is a first for me: giving a positive review without ever having the product in my hands! But I know Hank, and if he’s even half as good with his writing as he is as a marketer, this will be a winner.
I can also already see genius in the Amazon overview:
- “Debunking the common myth that “healthier” has to mean higher costs and unpalatable tastes.” (JS: Have you HAD an organic strawberry lately?)
- “Uncovers the money behind the calories.” (JS: Healthy food is not shelf-stable … with our current system, shelf-stability is now virtually necessary for profit.)
- “The government and the media have only made it harder for Americans to make nutritious choices.” (JS: Don’t get me started on school lunches …)
Check back in a couple of weeks, when I’ll update this with a fully-informed POV! Or in the meantime, read it yourself, and let me know what you think!